Not all filmmakers want to live in New York or L.A. There are many bonuses to living in the Midwest: the cost of living, the change of seasons, the fact that drive time to most locations is only about 30-45 minutes, not to mention fresh corn on the cob! But it can be challenging to make films in a part of the country that doesn’t have the industry support systems you can find in the big cities that are established as the production centers of the country.
It’s difficult, but not impossible. It’s actually being done, every day. In Cincinnati, I can name quite a few locally produced independent films: “Ruth Lyons: First Lady of Television” by Mark Magistrelli and Dave Ashbrock came out this year, in 2010 Terry Lukemire and Aymie Majerski released “4192: The Crowning of the Hit King,” and Paige E. Malott and Leland Schuler gave us “Cincinnati’s Abandoned Subway.” There is a network of filmmakers working here and in other parts of the Midwest, but support can be hard to find when you’re new to the business, or – like me – getting back into it after a long break. How do you keep up with the technology, how do you find funding, where can you find resources that keep production costs down?
The Midwest now has a new organization dedicated to answering those questions, and it’s based here in Cincinnati. I recently sat down with Marcelina Robledo, herself a local independent filmmaker, and Executive Director of The Midland Film Institute (MFI). MFI is making a commitment to share information that supports independent filmmakers; in order to enrich the area culture, and to keep our filmmaking talent from leaving the area to seek their success elsewhere. The organization has many goals, but already bears the distinction of being the first partnership to provide a film component to the well-established “Midpoint Music Festival” this September. It was a long and winding road that brought Ms. Robledo to this initiative. A full-circle route, in a way, considering her first career goal was to become a high school Band Director!
But when studying Music Education didn’t end up being what she had anticipated, Ms. Robledo found herself on a journey toward her passion that didn’t always present a clear picture of where she was going. Music was one love, visual media was another. She decided to try to get into film as a make-up artist and enrolled in Beauty School. That wasn’t quite the right fit either. So about ten years ago the Indiana native came to Cincinnati State to double major in Audio/Visual Studies and Web Design. While there she took a part-time job working the box office for the Cincinnati Symphony, then moved up to a full-time position in Group Sales which took her out of college again. But that job led to a position as Group Sales Manager for the Cincinnati Playhouse in the Park, which provided as she describes it “boot camp” on the business end of working in the arts. She was then prepared to finalize her studies, and finished with a degree in Media Studies and Filmmaking from The Union Institute. She worked freelance, teaching and producing, until landing a position with Artswave (known then as The Fine Arts Fund) as their Manager of Community Partnerships.
Each job she took along the way gave her a mélange of skills that apply directly to running the Institute. She has learned sales, budgeting, and outreach. And since the official mission of the Midland Film Institute (MFI) is to showcase and honor the work of independent filmmakers, and to provide artistic and professional development for filmmakers from all walks of life; she came to this new endeavor well prepared. It was while still with Artswave that Robledo learned about the efforts of a local actor, John Lawson, who was gathering professionals together to help create a regional film festival.
Lawson had worked for the Butler County Convention and Visitors Bureau for a number of years, and was convinced that regional film was an area to tap that would contribute to local economics and sustainability – keep and grow that industry right here. That was a concept that fell in line with Robledo’s own convictions and efforts through Artswave, and she was more than happy to accept a position on the Board when approached by a member of the team Lawson had assembled.
As the Board pondered the challenges and motivation behind orchestrating a film festival, they began to think about the benefits beyond a one-time event. What about creating an organization that while showcasing the efforts of the Midwestern filmmaker, also answers the questions about the business side of film along with the creative aspect?
MFI intends to support filmmakers who are seeking the knowledge and the networks to make their talents known, and want to live and work in this part of the country. The idea is to connect production people from as far west as St. Louis, as far east as Philadelphia, and from up to Milwaukee and down to Nashville. If, for example, a Cincinnati filmmaker wants to shoot something in Philadelphia; MFI hopes to have a network established that helps filmmakers from these areas connect to share information about locations, local talent, exhibition venues, or even just to share something as basic as a couch to camp out on for an overnight stay. A future goal is to organize conferences for filmmakers from these geographical locations.
Acting as a “midland” network hub is a longtime goal that will be cultivated through online resources. Right now, in addition to preparing for the Midpoint Music Festival, there are other programs MFI is developing to provide educational outreach for artistic and professional development to different segments of the community. The flagship program is their “A Mile in My Shoes Project” which in this inaugural year is reaching out to women soldiers and veterans. Five women are being selected as students to participate in a twelve-week program to create their own ten-minute documentaries. Using consumer grade equipment, reinforcing the lesson that self-expression can be affordable, the workshop will teach the students how to filter out a single life story, structure that story, and present it through visual moving media.
Beyond that, Ms. Robledo is currently speaking with a local school board about creating a summer media camp for kids. It will be geared toward teaching children about visual literacy, understanding media, and planting the seeds of questioning what you’re seeing and hearing – important skills to have in the digital age. Throughout all their educational programs, the institute will be addressing how to look at yourself as an entrepreneur, the importance of understanding the business side of the art.
MFI has applied for 501(c) 3 status because they feel the institute is community-owned, and that Ms. Robledo and its Board of Directors are merely stewards for what will become a community-sustained organization. The non-profit status will allow them to accept donations and sponsorships, and could provide the potential for the organization to act as a producing agent for filmmakers in the future.
Providing professional development and a means to showcase the work of area filmmakers is how the Midland Film Institute intends to impact the economic development of filmmaking in our neck of the woods. And in that way, they hope to keep the talent here and thriving, and telling stories from the heart – from the heartland. Bravo!












